AUDIENCE PERSONA | Lucy Blue

Lucy Blue is an 9 year old girl in the third grade. She loves being outside during recess but tends to not be as active as most of her classmates. She likes to sit and enjoy nature, but finds herself apprehensive to group games like dodgeball and foursquare. Lucy, a big fan of "I spy" games on long car trips with her parents, wants to find something similar to participate in during recess. Her mother and her are surfing the internet one day when they run across a like for bird-watching. Something that is similar to her favorite game, and something she can do by herself or even with friends, they clean on the "learn how to" tutorial. The charming and classic design of the tutorial has both mom and daughter interested so they continue on. After learning about the leisure and entertainment bird-watching provides, you can frequently find Lucy Blue and her friends with a pair of binoculars searching for some new friends amongst the trees.