AUDIENCE PERSONA | Hal Morgan

Hal Morgan is a 66 year old recent retiree, looking to get out more. He has been a model train enthusiast since his father had passed it on to him as a boy, but is interested in getting outside a little more. With a hip and knee replacement in his past most physical outdoor activities are difficult for Hal, even giving golf a try, which he found far too frustrating. A man who prides himself with his patience, Hal considered hunting as a hobby, but found that killing for fun wasn't something he was interested. At his local Shriner meeting, a friend of Hal's mentions a bird-watching tutorial he found on CD-ROM at the library. Something that fits the description of what Hal is looking for, he borrows the disc. After learning about the hobby, and what it requires, Hal falls in love. The ultimate test of patience, while enjoying the outdoors, Hal creates an extensive life-list, which he plans to start working on immediately.