HOMESCREEN | FIRST SCREEN

CONCEPT STATEMENT | Revised

Adorned by few, but considered boring by most, bird watching requires both patience and presence. General information and requirements, species and specs, even individual personalities will be discussed in this vintage revival of America’s forgotten past time, authenticating bird watching as the adventure of a life time.

AUDIENCE PERSONA | Hal Morgan

Hal Morgan is a 66 year old recent retiree, looking to get out more. He has been a model train enthusiast since his father had passed it on to him as a boy, but is interested in getting outside a little more. With a hip and knee replacement in his past most physical outdoor activities are difficult for Hal, even giving golf a try, which he found far too frustrating. A man who prides himself with his patience, Hal considered hunting as a hobby, but found that killing for fun wasn't something he was interested. At his local Shriner meeting, a friend of Hal's mentions a bird-watching tutorial he found on CD-ROM at the library. Something that fits the description of what Hal is looking for, he borrows the disc. After learning about the hobby, and what it requires, Hal falls in love. The ultimate test of patience, while enjoying the outdoors, Hal creates an extensive life-list, which he plans to start working on immediately.

AUDIENCE PERSONA | Lucy Blue

Lucy Blue is an 9 year old girl in the third grade. She loves being outside during recess but tends to not be as active as most of her classmates. She likes to sit and enjoy nature, but finds herself apprehensive to group games like dodgeball and foursquare. Lucy, a big fan of "I spy" games on long car trips with her parents, wants to find something similar to participate in during recess. Her mother and her are surfing the internet one day when they run across a like for bird-watching. Something that is similar to her favorite game, and something she can do by herself or even with friends, they clean on the "learn how to" tutorial. The charming and classic design of the tutorial has both mom and daughter interested so they continue on. After learning about the leisure and entertainment bird-watching provides, you can frequently find Lucy Blue and her friends with a pair of binoculars searching for some new friends amongst the trees.

TO SUGGEST | COMMUNICATION OBJECTIVES

to suggest a feel from the past.

to suggest the ease and entertainment in bird-watching.

to suggest the individuality and personality of each bird.

to suggest an appeal to all ages

to suggest that bird-birdwatching can be fun

to suggest the charm and classic appeal of retro/vintage design

to suggest the leisure of bird-watching

KEYWORDS | DEFINED

retro (adj.) Involving, related to, or reminiscent of things past; retrospective.

interactive (adj.) interacting with a human user, often in a conversational way, to obtrain data or commands and to give immediate results or updated information.

universal (adj.) of pertaining to, or characteristic of all or the whole. Applicable everywhere or in all cases.

personality (n.) the visible aspect of one's character as it impresses others. An entity as an embodiment of a collection of qualities.

stylistically different (two parts)

-style (n.) a particular, distinctive, or characteristic mod of action of manner
of acting or designing.

-different (adj.) not alike in character or quality; differing; dissimilar

collective (adj.) different parts assembled into or viewed as a creative whole.

cohesive (adj.) cohering or tending to cohere; well-integrated; unified.

ASSOCIATED WORD LIST

retro
textured
worn
old school
vintage
decorative
informational
easily navigated
ornamental
kitschy
intriguing
interactive
motion
nature
personality
knowledge
professional
friendly
transitional
action
personal
creative
stylistically different
cohesive
variety
unique
nostalgic
classic
collective
era-specific
universal appeal
dated
antiquated
charm
charisma