HELVETICA: the movie.

Helvetica: The Movie

NOTES: "A beautiful timeless thing, and something that just shouldn't be messed with."

"Typography is white, It's the space between the notes that makes the music"
More attention paid to the background, the surrounding space is more important

Helvetica is a desire for a better legibility, used to spell out MODERN.

Helvetica was used to re build and reconstruct.

Neutral typeface, more machined, doing away with manual details. Shouldn't and doesn't have a meaning in itself.

Not entirely clear on how Helvetica came into being. Born in Haas Type Foundry, Switzerland. Medinger didn't produce the typeface along, had lots of help from Hoffman.

Hoffman and Medinger sat together and they started drawing.

Latin name for Switzerland was initially the name for Helvetica.

IRS TAX Forms are in Helvetica, CVS, Panasonic, Urban Outfitters, American Airlines, American Apparel, it's everywhere.

Helvetica can and does have the ability to say everything.

"Helvetica is like air. You have to breath, so you have to use Helvetica"

"The way something is presented is the way you will react to it"

Helvetica is a badge, a mark of modernist society, perfect balance of push and pull in it's letters, telling you that an understanding problem you have will be contained.

"Do not read me, cause I will bore the shit out of you." To six lines of helvetica on a white sheet.

Designing in two or three fonts is like writing in two or three words, you can do it but does it really keep you interested.

Don't confuse legibility and communication.

"You're always a child of your time, and you cannot step out of that."

All I can say is that using HELVETICA comes with a lot of baggage. There is a lot riding on using such a famous typeface and not making it look ugly. I have used helvetica sparingly and I now know why, because I just really don't like it. It is everywhere and for me that makes is not original. I understand how people see it as a "beautiful timeless thing" BUT I want to be part of a group or movement that does it's own thing. As I always say it needs to work in design and I feel that I can achieve that, but I want to do it my own way, not the way that a large majority of designers do. I want to be and do me, Jarred Kolar. If I start to fail I will start over, not quit, but I want to be original. I know that it offers ways to be original with in using Helvetica, but I like to be a bad ass and talk shit on the greatest type face ever. It is beautiful and timeless no doubt, but it's not for me. PLUS, I like Univers way better, in your face Helvetica.

And Stefan Sagmeister never ceases to amaze me. He is hilarious and I love his explanation of Helvetica. "Do not read me, cause I will bore the shit out of you" to six lines of Helvetica on a white shit. He's funny, real, and really good, and now I think I found my "mentor to look up to"

What is GD? Not boring the shit out of your audience while still trying to clearly communicate a subject matter.

What is TYPE? To me, it is NOT six lies of Helvetica on a white sheet.

RESPONSIBILITIES? To be more like Stefan Sagmeister cause he is the shit.

More VALUABLE? Learn the rules now, break them later, and then find a happy middle ground to create a platform in which I can just create super awesome design, NOT ART. Count it.