project one | objective

The purpose of this project is to engage the viewer. When using motion graphics as a tool for communication, it’s easy to depend upon the medium to make it interesting. Using this type of medium requires just as much attention to concept, thought process and final creation as any other. With this project it, is our job to take a statistic concerning voting and the upcoming election, and make it a visually pleasing experience. Using motion, scale, color, sound, transitions ect., we as designers can methodically engage our viewer into experiencing the statistic concretely. The statistic chosen should have relevence to this years up coming election. Using non-partisian information about current issues regarding voting or lack there of, our videos should create an engaging call to action. This experience should let the viewer sense or feel the data, creating the want to vote, or at least investigate the situation at hand.